Booyah, makers of the check-in app/game MyTown, have unveiled a new game today, and it is is the first standalone app to utilize the recently launched Facebook Places API.

"In addition to being the first app built exclusively for Facebook Places, it is the only app that accesses Facebook Search," says Booyah.

"In InCrowd, players create their own customizable avatar, socialize, meet new friends and track popularity when they check-in to their favorite real-life places using their iPhone or iPod touch," the company explains. "InCrowd players gain popularity when others respond using a series of in-game actions, such as hi fives, fist bumps, winks, or posting about a venue. Players can also utilize the always popular Dropkick to take popularity away from a chosen individual. The more a player socializes with others, the more in-game points are rewarded to them for use in upgrading and personalizing their virtual avatar."

The company also points out that it has spent a lot of time working on privacy features. There is an invisible function in the game that lets users hide their locations and check-ins if they wish to do so.

The InCrowd app is free and available in Apple's App Store.

Booyah recently launched product check-ins as a feature of its MyTown game, which gives businesses new product marketing opportunities.