Posted by Seoteric This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Link building is always a hot topic because it is really what makes an SEO campaign work. Content is important, page and link structure are important, and the url is important, but for competitive search terms,