Mike McDonald of WebProNews chats with Brett Tabke, CEO of Webmasterworld, about all things PubCon.

Tabke said PubCon had "More than exceeded expectations this year and the buzz has just been fantastic. If you have been following us on Twitter, we are the number one ranking search term."

This year 30 percent of the sessions were focused on search down from last year. PubCon has grown in other areas and has not reduced the number of sessions.

Tabke talked about his 26 Steps thread on Webmasterworld that focuses on how to build a Web site and make it successful.  Tabke said," Anyone can build a one hit wonder but it has to be sustained for 4, 5, 6 years in a row."

Tabke creates the PubCon series by asking people what they would want to talk about. From there they try and mix and match speakers. "It turns out everybody talks from their passion. 'It's not just us coming up with this is gonna be hot, that's gonna be hot you go speak on that, you go speak on that.'"

Tabke says that "Search has matured. It's part of the whole picture. Google really led the way with Universal Search. They're pretty much an admission its not just about 10 little blue links anymore."