Go wide"with a range of specific and general words and phrases Editor's Note: This is another in a series of posts we're calling "The Best of the YSM Blog." These are posts containing timeless advice and best practices that never go out of style. Even if you read it the first time, it's not a bad idea to review this information periodically to help get maximum performance from your advertising. Originally posted February 3, 2009 [Below is an excerpt from Yahoo!