

News Archive
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
C Suite Resignation Via Twitter
February 4, 2010, 7:35 am
When people in the industry or anywhere else for that matter look to C-level participation in social media Sun’s CEO, Jonathan Schwartz, is viewed as a pioneer. He was the first Fortune 500 CEO to blog. Well, now he has broken some new ground by being the first CEO of his stature (or maybe any for that matter) to tweet his resignation. Yup, he’s given his last 140 characters on behalf of Sun Microsystems.
The New York Times Bits column says:
Jonathan Schwartz, the last chief executive of Sun Microsystems, has become the first Fortune 200 boss to tweet his resignation.
Late Wednesday night, Mr. Schwartz used Twitter to publish a haiku about his exit from Oracle, which just completed its purchase of Sun last week.
“Financial crisis/Stalled too many customers/CEO no more,” Mr. Schwartz wrote.
Mr. Schwartz has been fond of using the Internet as a soapbox. At Sun, he became the first chief executive of a major company to put up his own blog. Mr. Schwartz also pushed the Securities and Exchange Commission to put blogs on equal footing with press releases and filings when it comes to disclosing critical business matters to investors.
Considering the bad blood between Schwartz and his new boss Larry Ellison the resignation is not a surprise. Ellison last week said he expected the resignation was coming. Using Twitter as part of his resignation ‘process’ may have been a surprise, though. You have to give Schwartz credit for going out with a tweet.
Now it’ not like we are rooting for this to become a trend but I would suspect that many of you have your own favorite CEO that you would love to see craft a 140 character exit. (If you want to get creative and make a few for some of those folks feel free to leave them in the comments here). Are there any remaining social media firsts for business that you can think of?
In the end, what might be the best thing about all of this is the message of hope that we should all be focusing on that Schwartz left in an e-mail about his resignation.
As for what’s next, Mr. Schwartz said in an e-mail: “In the short run, I’m planning to spend some long overdue time with my family. Longer run, with a few million businesses and a few billion consumers on the Web, rumor has it there are some interesting opportunities to be had.”
Family time and opportunity. Now, that’s a good message and only 27 characters with spaces!
Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!





