I came to the 2010 Cannes Lions Advertising Festival to learn, share, and collaborate with my peers in the advertising industry (OK, and to catch some rays on the incomparable French Riviera). I was also looking forward to a vigorous discussion on the topic of the future of television during a workshop I led called, The Rise of Rich TV . The workshop was filled to capacity in fact, standing room only - confirming that this is indeed a hot topic. What surprised me,