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Cause Marketing Creates Consumer Loyalty

September 29, 2010, 1:00 am
Ford announced yesterday, that it's teaming up with Web radio station Pandora for a new cause marketing campaign involving Jewel and John Legend. The program surrounds Ford's new Sync system that allows you to stream audio from a mobile device through the car's speakers. When consumers visit Pandora they'll be asked to share songs from either of the two artists and for each song shared, Ford and Pandora will make a donation to charity.

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