by Sage Lewis

Check out this interesting study by Chadwick Martin Bailey: Consumers Engaged Via Social Media Are More Likely To Buy, Recommend "The study of over 1500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of. Considering Facebook's over 400 million users, the opportunity is great for social media marketers."

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