Chinese search engine Baidu is the undisputed market leader when it comes to search in China - and following Google's closure of its Chinese website, its market share is likely to rise. Organisations attempting to reach the 380 million Chinese internet users should already be targeting Baidu but it is now even more important to ensure your website is indexed by -  and ranking well in - Baidu. Here are a few key factors to consider when conducting SEO for Baidu. 1.