Here are some Chinese internet memes, as presented by More Suzhou magazine (February/ March 2010 issue): What, brother, is smoking, is not a cigarette, but loneliness! (...) gÄ" chMu de bú shì yn, shì jì mò In July of 2009, someone posted a picture of a guy eating a bowl of noodles on a Baidu forum, and titled it, "What, brother, is eating, isn't noodles, but loneliness!" After that, it ran out of control. People began to use this sentence on many other occasions,