Despite the government's alleged attempts to control Internet usage in China, social media continues to flourish in the country and that's good news for anyone with a product to sell. According to the new "OgilvyOne Connected" report, 1 in 4 social media users in China is an "initiator," a member of the "cool group" who is capable of swaying public opinion with their views on products or people. This number is huge, given that in offline marketing,