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comScore and PMB Release Fused Database in Canada, Combining Print Readership, Internet Behaviour and Product Usage Data
September 16, 2010, 2:53 pmcomScore, Inc. (NASDAQ: SCOR) and PMB Print Measurement Bureau today announced the release date for a joint product offering that links Canadians' online media habits with print readership and other media consumption data, along with product and brand usage, all in a single database. The fused database will be available September 21 exclusively to PMB members and comScore Canada clients, with access through software suppliers licensed jointly by PMB and comScore.
