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comScore Announces Acquisition of ARSgroup, Advertising Research Company that Enables the World's Great Brands to Optimize Advertising Messages
February 10, 2010, 2:38 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has signed a definitive agreement to acquire the ARSgroup, a leading communications research agency specializing in the measurement of advertising persuasion for TV and multi-media campaigns and helping many of the world's largest brands in the consumer goods, pharmaceuticals, retail and entertainment industries optimize their advertising messages.
