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comScore Announces Introduction of AdEffx Smart Control⢠Ground-Breaking Methodology for Measuring Digital Advertising Effectiveness
May 25, 2010, 2:20 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of AdEffx Smart Controlâ¢, an innovative methodological approach representing the next generation in measuring digital advertising effectiveness. The Smart Control methodology, based on validated and time-tested marketing mix modeling techniques, enables improved measurement of emerging segments of the rapidly changing digital advertising landscape,
