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comScore Announces that Senior Executives of IAB Chile Endorse comScore Media Metrix 360
September 9, 2010, 2:12 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that strong industry support has emerged in Chile for comScore's Media Metrix 360 unified solution to digital audience measurement. The service, which is available across Latin America, combines both panel and site server-based measurement approaches for measuring digital consumer behavior to provide a harmonized audience measurement solution.
