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comScore ARS Reports Decline in Loyalty for Many Consumer Goods Brands During Recession
May 4, 2010, 10:58 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the March 2010 results of a study on brand loyalty among consumer goods products, showing a significant decline in consumers' allegiance to their favorite brands during the past two years. The results of the study were presented by comScore chairman Gian Fulgoni at the Festival of Media conference in Valencia, Spain on Tuesday, April 20, 2010.
