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comScore Audience Advantage⢠for CPG Helps Improve Digital Advertising Effectiveness and Efficiency for Consumer Packaged Goods Advertisers
February 25, 2010, 7:27 amcomScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Microsoft Advertising will use the comScore Audience Advantage⢠platform to help consumer packaged goods (CPG) advertisers in the U.S., including Campbell Soup Company and Alberto Culver, reach their desired audiences across Microsoft's online properties, such as MSN and Windows Live. As the inaugural comScore Audience Advantage partner for the CPG industry,
