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comScore Releases Results of Study on Apple iPad and E-Reader Consumer Attitudes, Behaviors and Purchase Intent
March 22, 2010, 1:41 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a survey of 2,176 Internet users regarding their awareness, attitudes and opinions of the Apple iPad and other e-readers/tablet devices. Results were analyzed across age and gender profiles, as well as the "iOwners" consumer segment, defined as those owning either an iPhone or iPod Touch.
