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comScore Study Says Ad Retargeting Generates Strongest Lift
September 22, 2010, 4:42 pmcomScore just released a new study they conducted with ValueClick Media on the effectiveness of online display advertising according to its media placement strategy. They analyzed 103 campaigns from 39 different advertisers covering 7 industries, examining the lift in brand website visitation and trademark search queries across six different media placement strategies. Here's a simplified look at what they found.
