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Consumers More Likely to Buy From Ads on Media Sites Than Social Media?
June 15, 2010, 2:17 pmThe Online Publishers Association has revealed some findings from research on how brands are perceived across content in different online environments. Specifically, it looks at how environments like media publications (such as ESPN.com, iVillage, NYTimes.com, Wall Street Journal, etc.), portal channels (such as AOL News, MSN Money, Yahoo Sports, etc.), and social networks (Facebook, MySpace, etc.) impact content and its advertisers.
