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Consumers Want Brands To Interact With Facebook And Twitter

September 8, 2010, 2:07 pm
Email, Facebook and Twitter may compete with each other for their share of marketing budgets, but consumers expect brands to interact with all three channels according to a new report by ExactTarget. Consumers dont isolate their communications to email, Facebook or Twitter and expect brands to communicate consistently across the channels, said Jeff Rohrs, principal, ExactTargets Marketing Research and Education Group.

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