Content for the consumer is good but let's not forget content for the business world. The B2B world is always a bit of a laggard when it comes to Internet marketing techniques and practices but when it does catch on there is a lot of opportunity. About.com, a long time Internet success story, has seen the B2B light, so to speak. It is starting to move into the B2B space, which could be a wide open field if they can put it together in an attractive enough manner.