I realize this Sunday section I have here on Marketing Pilgrim is supposed to be concentrating on the business of content but I needed to say something about an editorial from this past Wednesday's New York Times . Since editorials, no matter how ill conceived, are content I will stretch the boundaries of the definition today. The gist of it as follows. Since Google is so big and most people use it for their Internet searches, how do we REALLY know if they are being fair?