As promised, today we're going to undertake an honest inventory of our content. This will be a somewhat brutal " but ultimately enlightening and worthwhile " evaluation of our web content.  In what Heather has likened to therapy, a "SWOT" analysis systematically examines our relative  strengths, weaknesses, opportunities, and threats .  Ready? As underscored in the previous Mondays' posts, researching your competition and tracking social trends ,