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Conversions Rely on Usability of Both Search Engines and Your Site

March 26, 2010, 9:27 am
WebProNews talked to a lot of interesting people at Search Engine Strategies in New York this week, and one theme that ran through more than one of these conversations was the relationship between user attention and usability and how this relates to search marketing. Note: There is plenty more useful information in the videos embedded in this article than the points I have referenced. I suggest watching the interviews in their entirety for some helpful advice.

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