Customer interaction is the key behind two new marketing campaigns that hit the web this past week, Hyundai "Uncensored" and Halo's Robotic Arm. Let's take a closer look and see if we can get inspired for a campaign of our own. Hyundai's "Uncensored" campaign has gained the interest of both consumers and the media . The idea behind it was to gather unsolicited and uncensored testimonials by putting hidden cameras in cars.