The other day I was on Twitter and saw a tweet that really summed up social media marketing. OK, so I know that James is talking more about SEO here, but truthfully, giving your audience something to talk about is at the heart of social media marketing. Bonnie Raitt knew this secret in 1991–way before our modern conception of social media existed!

When folks are talking about your content they are talking about your brand. When folks are talking about your content they are sharing your ideas. When folks are talking about your content they are linking to your site. When folks are talking about your content they are strengthening your brand by contributing to the dialog. When folks are talking about your content they are making you money.

Let’s Give them Something To Talk About!

OK, so we know that our content needs to further the dialog, but why is it that some content gets talked about and some just lays there like a dead fish? It’s because most people only like talking about certain things.

People like talking about:

• things that make them laugh.
• things that make them cry.
• things that make them angry.
• things that inspire them.
• things that make them think.

See those social media buttons below this post? Those buttons are useless without engaging content. Without engaging content that people want to talk about or share, those buttons are a waste of space. That’s why here at Marketing Pilgrim we work hard to create content that you want to share with your friends. So next time you are creating content ask yourself, will people talk about this? If not, then don’t expect it to do well in social media.

Until next time, start a conversation with your own content today!