So, about a month ago I started creating some content for a side project of mine. The plan was to do a very in-depth study on the major players in a niche industry and see how they are doing on the internet. The goal was to study each corporation's branding, their SEO efforts, and traffic to their web properties. I took about four weeks to do case studies on each corporation. After I collected my data I wrote up an analysis on each in each area.