Posted by Dr. Pete Google's recent brand update has gotten a lot of buzz this past week. Previously, the best a single domain could hope for was one listing in the SERPs with possibly 1-2 indented listings. Now, a large brand can completely dominate the top 10 with a single website. Let's look at the case many people have been citing a search for "apple". Here's a summary of what that results page looks like today: Apple.com dominates the 1st page, holding slots 1-7,