Who are these people, and what do they want? [ Editor's Note : Avid SEO junkie and regular contributor to the Yahoo! Search Marketing blog Laura Lippay has written a remarkable-and remarkably detailed- post for the SEOMoz blog on how you  can create a thorough audience targeting strategy for SEO. It is the first of eight parts. Laura has graciously allowed us to post an excerpt .] Doing SEO strategy right takes targeted competitive insight and very specific recommendations,