Yesterday in London, we hosted the second Dell B2B event staged for businesses trying to get the most from social media. Wed been to the 1st at their head office in Bracknell, and were so impressed we were keen to help them bring the conference to London. The day was kicked off by Neville Hobson , the renowned business blogger and podcaster, who set the scene by giving an overview of the B2B social space and explaining to delegates why it really matters to be involved.