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Diageo Marketing Raises a Glass of Guinness 'to Martha' on Arthur's Day
September 23, 2010, 7:16 am
For the past two weeks, I've been on vacation in Ireland. My wife wouldn't let me bring my laptop or cell phone, but that didn't mean my interest in marketing was left behind in Boston. That's why I know today is "Arthur's Day," which celebrates the birth of Arthur Guinness and asks us all to raise a glass "to Arthur" at 17:59 in Ireland (which will be 12:59 p.m. this afternoon Eastern time).
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