It seems that there is not a conference nowadays that does not include a social media track or session. And that's great - many marketers are realizing that social media is just as important as TV, radio, web or other forms of media. This year the organizers of 4A Transformation 2010 brought a great speaker, Jeff Hayzlett, CMO and VP, Eastman Kodak Company to speak about how his company transformed through the power of social media. In cowboy boots and with a Southern accent,