I received an email from someone asking: "Since videos do so well in search results, why not just produce videos. Why do you even need words on the page?" Interesting question, and one that gave me pause. Because the thing is, video marketing (when it's done right) can be incredibly powerful. Plus, videos are easy to produce. What may have taken a company back in the day many hours and thousands of dollars can now be done with a Flip camera and good editing software.