In 1997 I had my first lesson in, If You Put Something On The Internet, Random Strangers Will Find You. To give you a bit of perspective about 1997, there was no such thing as paid search marketing, DVDs were considered high tech, and The Spice Girls had the UKs Christmas number one single with Too Much . It was a dark time. One night, I logged on to the internet with my AOL dial up modem and because I was bored,