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Digitas â" Brand Interruption V Brand Integration - Cannes Lions 2010
June 24, 2010, 3:12 amHands up those of you who fast forward through TV ad breaks on their DVR? Yeah, me too. Its a growing challenge to the TV advertising model as the sales of DVRs continue to rise. Digitas broached this subject today in their seminar at Cannes Lions 2010, pitting brand interruption advertising against brand integration advertising. However, the TV spot is still held in high regard and counts for a large part of advertiser budgets. The panel,
