Tuesday, on a wet dreary day, Doug Sweeny, Vice President of Brand Marketing for Levi Strauss & CO., and Tyler Whisnand, Director at Wieden+Kennedy , charged the Advertising Track session of the OMMA Conference to Go Forth. Doug Sweeny of Levis (left) and Tyler Whisnand of Wieden+Kennedy (right) Sweeny began by candidly outlining Levis primary brands goals: 1) reassert the brands iconic stature, and 2) express what America is today.