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Dwell Time As Ad Campaign KPI: Yes, But...
May 6, 2010, 2:05 pmAccording to a study by Microsoft, comScore, and Eyeblaster, dwell time, i.e. the time spent on a site or ad, is a key performance indicator for ad campaigns.
But not just any ad campaign, and that's the trick. Read on.
Click to read the rest of this post...
