Starting on August 4th, eBay will be retiring its AdCommerce placements on eBay.com and eBay.ca. It will continue to offer the service in Europe and Australia.

This is a program that allowed eBay sellers to purchase pay-per-click ads on search result pages linking to their eBay stores and listings.

"We understand that you may be disappointed and that these AdCommerce ads may have provided an advantage to your business," says the eBay AdCommerce team. "However, we are confident that consistently displaying the most relevant items highest in the search results is in the best interest of buyers, sellers and the eBay marketplace overall."

"As you probably know, the AdCommerce pay-per-click ad program launched last year as a trial to test various ad placement opportunities on eBay," the company says. "During that time, we’ve determined that providing the best possible experience for eBay buyers and sellers means highlighting in Best Match search results the most relevant listings from sellers who offer the best prices and service."

Sellers who have already purchased AdCommerce ads don't have to take any action. Their ads will automatically expire on August 4th, and their final billing will be sent out in early September, the company says.

Are you an AdCommerce user? Let us know.