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Evaluating the Lifetime Value of the Link

July 13, 2010, 9:19 am
Unfortunately, links fall off the link graph. Google loves freshness, and as such, it is in their best interest to eventually stop indexing pages and shifting a page that still exists from one that does pass value, to one that doesn't. As SEOs and webmasters, people who desire to have links that will continuously pass value to our pages, it's in our best interest to get links that will pass value for a long period of time,

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