It ocurred to me that while we've been covering tips, tricks and tools for keeping your adCenter campaigns in good working order, it's been a while since we've done a post on running reports in adCenter. All the optimizations in the world aren't going to help you reach your search engine marketing (SEM) goals unless you're able to review your data and make changes as appropriate. Hopefully this post will help get you familiar with some of the adCenter reporting basics.