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Eye Tracking Research Traps to Avoid from SES NY
March 25, 2010, 1:14 pmAt SES NY this morning, Susan Weinschenk, Chief of User Experience Strategy of Human Factors International, participated in a panel about eye-tracking research and shared some of her thinking on this topic, including the 7 traps to avoid, which I share below. Dr. Weinschenk has a PhD in Psychology and has spent several years conducting cognitive research with a focus on unconscious mental processing.
