Well, it looks like Facebook is not only beating Google in terms of being the most visited site in the U.S . as well as for driving traffic to news and media sites, but  Hitwise's follow up data is also showing that visitors from Facebook.com are more loyal to these sites . Meaning, they are not just one-click wonders but repeat visitors of the news and media sites as well, thanks to Facebook's traffic referral. According to Hitwise's latest compiled data ,