

News Archive
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
Facebook Sees 400% Rise In Advertisers Since Early '09
June 2, 2010, 3:10 pmIt seems that marketers can't get enough of Facebook. During a period in which many companies were just trying not to lay off workers and/or go bankrupt, Facebook managed to increase the number of organizations advertising with it by over 400 percent.
This statistic doesn't come from a random blogger's back-of-the-envelope calculations or some data firm's small case study. Brian Womack reported today, "Facebook . . . said its advertisers have more than quadrupled since the start of 2009 as marketers aim to get their products before a growing global audience."
Facebook didn't achieve that growth by hiring a crazy number of new salespeople, either. Womack wrote that it just "doubled the number of salespeople last year from 2008, according to an e-mailed statement."
Either Facebook's salespeople are sprouting extra arms, then, or more than a few advertisers are approaching the social network on their own at this point. Potentially many more than a few, too, since Facebook is notorious for being conservative when making information public.
Unfortunately, though, Facebook didn't share any more info (conservative or not) when it came to the very interesting subject of what sort of revenue all this advertising is generating.




