Advertisers have begun to divert - or even throw - much more money Facebook's way, according to one of the company's top execs. COO Sheryl Sandberg indicated in an interview that some large organizations have increased their spending ten- or twentyfold in the last year. To be more precise, Sandberg actually told Brian Womack just how much things have changed in the past 24 or so months. "Two years ago the big brands were experimenting with us," she said.