What do you get if you spend a week pondering life, climbing hills in Italy, watching football, reading Super Freakonomics, and then come home to play around with one of Google's many incredibly helpful Labs creations? Garbled conjectures about comparative fertility rates and their possible correlation with soccer victory in this year's World Cup, perhaps? The economist and journalist behind Super Freakonomics dazzle us with the way that inquiring economists' minds work.