You may enjoy reading blogs from time to time and find that some simply stand out to you far more than others. You may even have a blog for your own business - it's a darn good idea - and notice sometimes your posts double traffic, receive lots of comments and get re-tweeted or shared on Facebook, and yet other times they simply fall flat. One flaw many blog posts often suffer from is a failure to isolate the buyer and figure out exactly what they want.