Despise long sales letters, yellow highlighters and blood-red, hype-laden headlines? These tried and true copywriting tactics are proven winners at converting "cold" traffic into paying customers - and $10,000-a-page copywriters use them without hesitation because they appeal to the baser instincts of the easily swayed. They may be embarrassing to look at, but historically, they've just plain worked. But if you're a Third Tribe type of marketer ,