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Five Quality Score Myths Busted
July 29, 2010, 9:54 amIn search marketing, it's easy to get people obsessed with a particular metric: you express it on a scale of zero to 10. (Remember Toolbar PageRank?) It's only been a few months now that a significant number of search advertisers have even figured out how to look up Quality Scores on their Google AdWords keywords. (You have to "customize columns" and "show Quality Score"; it's not shown by default.) What Toolbar PageRank was to dabblers in SEO,
