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Flash and Rich Media Ads Represent 40 Percent of U.S. Online Display Ad Impressions
June 29, 2010, 10:35 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of the Ad Metrix Creative Summary report, designed to provide detailed intelligence on the size, formats, and types of display ads being used by advertisers on publisher sites. The report showed that JPEG display ads led the market with more than 42 percent of impressions in the U.S.,
